![]() Users may run a search based on content titles, artists, actors or cast members, genres etc. Your platform’s internal search engine will tap into the rich metadata information you have provided to each item in the library so that it is indexed and discoverable based on a user’s search pattern. Platform owners can and should make use of metadata effectively to enhance the way users interact with the platform.įor a user, the search feature is quite essential to discover content that they want to watch. Search/Content discovery: Content discovery is based on relevant metadata associated with each item of content. Elements such as artists, release date, content type (video, audio), content format (single-part, multi-part), and content category (eg: movie, TV Show, Video Clip, Live Streaming, etc.) should be configured in the metadata so that users can search for content based on specific search criteria.Ģ. This’s what a smart metadata management system will help you accomplish.Īs a platform owner, you can create new unique metadata for specific needs. You’ll also need to create genre-specific menus such as crime, comedy, thriller, horror. Cataloging: While adding content to your platform, you need to classify them under different categories such as movies, TV shows, documentaries, etc. Let’s take a look at what metadata exactly is and delve into its importance in the OTT realm. This makes search and recommendations more granular. Metadata contributes to easier discovery of resources in a library by using more accurate content descriptions. This helps in identifying, retrieving, and relating it to other content. In a Content Management System (CMS) for audio or video content, metadata is used to categorize content. In the context of OTT, metadata is used to aid content discovery. But that’s not entirely the case for OTT content. that describe the content of the web page and help in search optimization. In a web page environment, metadata refers to the title, description, and meta tags such as keywords, etc. This brings us to an interesting concept called “metadata”. Imagine if they have to spend unsolicited minutes in accessing and deciding what to watch! What a setback would it be for user experience! Well, fortunately, that’s not the case, thanks to efficient content discoverability algorithms. For a consumer, it, therefore, becomes a tedious task to plunge into this sea of content and locate what they want to watch. Whether the content is short-form or long-form, most libraries consist of enormous on-demand catalogs. OTT services offer a plethora of content including premium or niche content that is made available for users to watch anywhere, anytime. Home entertainment is on the brink of a revolution with Over the Top (OTT) TV taking center stage.
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